Brand Guidelines
Free Live Music
Live music is the heartbeat of The Rustic. My focus was building a flexible visual system that could spotlight a variety of elevated
and ticketed artists each year while staying unmistakably on-brand.
The Rustic is a high-energy American restaurant, bar, and live-music venue with locations in Dallas and Houston, known for wood-grilled comfort food and a strong focus on local Texas beer and spirits.
As Art Director for FreeRange Concepts, I led a strategic reset of The Rustic’s brand system after years of visual inconsistency. I re-established the brand through a refreshed set of guidelines built around three core pillars: Live Music, Evergreen Food & Beverage, and Large-Scale Seasonal Events. This work created a clear, scalable foundation that empowered the creative team to produce cohesive, on-brand marketing across all channels and future campaigns.
Live music is the heartbeat of The Rustic. My focus was building a flexible visual system that could spotlight a variety of elevated
and ticketed artists each year while staying unmistakably on-brand.