New Store Opening Campaigns

Every new location needed a complete suite of marketing materials to generate awareness before opening day while maintaining national brand standards.

Brand Partnerships

Smoothie King partnered with professional sports organizations across the NFL and NBA to create localized marketing campaigns, promotional giveaways, exclusive products, and fan experiences. I developed creative across digital, in-store, promotional, and experiential touchpoints while maintaining both the Smoothie King brand and each partner's visual identity.

Campaign Development

Created scalable, multi-channel creative campaigns supporting seasonal launches, product innovation, and brand initiatives across 1,100+ franchise locations.